What to Know About Delta’s Use of AI to Adjust Ticket Prices in Real Time
Ask students: Why is Delta using AI instead of a person? What is one major concern people have about Delta's use of AI?
Note: If you are short on time, watch the video and complete this See, Think, Wonder activity: What did you notice? What did the story make you think about? What would you want to learn more about?
The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares, the latest development in an industry that’s been experimenting with different ways to adjust ticket prices in real time. Ali Rogin speaks with Reuters reporter David Shepardson to learn more.
View the transcript of the story.
Discussion Questions
- Who is David Shepardson, and what does he do?
- How is Delta using AI, according to Shepardson?
- Why is Delta using AI instead of a person according to Shepardson?
- What is one major concern people have about Delta's use of AI?
- When will this change in Delta's system take place?
Focus Questions
- How do you think airline companies will be affected by AI? Do you think many of them will follow in Delta's footsteps?
- How does this make you feel about AI? Do you think it's helpful? Does it make you nervous?
- Media literacy: How does the use of AI affect the trust between airlines and customers?
Extension Activity
Read this article about personalized pricing and discuss
- What is personalized pricing?
- How do you think AI will effect personalized pricing?
- What is your biggest takeaway on how to outsmart AI pricing?
Join the AI and Education Community!
Join the team from the AI Educator Brain, which includes AFT’s Share My Lesson director Kelly Booz; New York City Public Schools teacher Sari Beth Rosenberg and EdBrAIn, our AI teammate (yes, it named and designed itself!). In this community, we will dissect the pros and cons of AI tools in education. Our mission: to determine how AI can support teaching and learning, and when it might be best to stick with tried-and-true methods.
Subscribe to Our Newsletter
Want to see more stories like this one? Subscribe to the SML e-newsletter!
Republished with permission from PBS News Hour Classroom.
PBS News Hour Classroom helps teachers and students identify the who, what, where and why-it-matters of the major national and international news stories. The site combines the best of News Hour's reliable, trustworthy news program with lesson plans developed specifically for... See More
Advertisement
