About This Lesson
Access Free Lesson Plan Here: Analyzing Greenwashing
In this lesson, students analyze the concept of greenwashing of products.
Step 1 - Inquire: Students watch videos related to greenwashing and look at examples of green products on the market.
Step 2 - Investigate: Students design a green product with a marketing campaign.
Step 3 - Inspire: Students analyze the word choice that their peers used in their presentations of their product.
Learning Outcomes
- Students will be able to identify regulations around the word green in marketing and connect this term to greenwashing.
- Students will be able to analyze word choice in a marketing campaign.
This lesson is aligned to New Jersey standards.
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