About This Lesson
The Grateful Dead established a fan culture that paved the way for a robustly successful business model based on years of steady product generation. Whether through live concerts, studio records, live performance records or merchandise, the Grateful Dead constantly released and promoted a stream of material for generations of eager fans to consume. Through decades of innovative engagement with their fans, the Grateful Dead imbued their products with a sense of purpose, quality and importance that demanded their fans attention.
In this lesson, students discover some of the steps the Grateful Dead took to develop a robust and dedicated fanbase and maintain financial success.
