About This Lesson
Access Lesson Plan Here: Is This Greenwashing?
This lesson introduces the concept of greenwashing, or "the process of conveying a false impression or providing misleading information about how a company's products are more environmentally sound." (investopedia.com)
Students learn about greenwashing, watch a series of videos, and write a paragraph arguing if an advertisement is greenwashing or not.
Step 1 - Inquire: Students watch and discuss ExxonMobil's advertisement called "What Carbon Capture Can Do."
Step 2 - Investigate: Students watch a video describing greenwashing and answer guiding questions.
Step 3 - Inspire: Students watch a series of videos from various companies. Students select one video and write a claim-evidence-reasoning paragraph arguing if the video is an example of greenwashing or not.
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