About This Lesson
Media organizations frequently highlight the achievements of schools, educators, and students. This type of recognition can improve the reputation of your school and school programs, improve your chances of receiving competitive funding for future projects, and give your students a boost as they apply for colleges and internships. The checklist below provides straightforward, non time-intensive strategies you can use to improve the visibility of your school’s projects, along with some tools of the trade to make it easier for members of the press to cover your story.
This resource is not a classroom lesson, but a collection of documents for teachers to use to promote school events in the media.