About This Lesson
Many political campaigns use a tactic called "microtargeting" to send very specific messages to different voters. But how much can one politician promise? And can these ads actually persuade someone to vote for a certain candidate? In some cases, the worst of these ads might use disinformation or lies to damage a political opponent or -- even worse -- enable voter suppression. Use this lesson plan to help your students think critically about the impact of targeted advertising on social media -- both during an election season and in general.
